Top 11 Sports Influencer Marketing Agencies

Edelman has been in business since 1952 and is a global public-relations firm run from New York with offices in every major market.

In sport it runs the earned-media programme with creators and athletes inside it, measured on what people think afterwards. Its sports figures are survey-measured brand outcomes and earned reach, an estimate of coverage audience rather than creator delivery, and this card labels them that way. Its sports record is a handful of cases for two clients, and Edelman is a communications firm rather than a sports specialist.

ASICS' Eternal Run left 81% of runners in key markets with purchase intent and 82% with a more positive opinion of the brand, on 1.7B earned reach. F1 Live London reached 12.5M people through creators, added 17M owned-channel impressions and drew 455 media mentions. ASICS' Blackout Track logged 174K blackout challenges and a 4.5% performance increase on 1.8B earned reach, a production and PR piece rather than a creator campaign.

Expect a research phase before anything goes live, and budget for it.

Best for a sports brand whose campaign has to move the press as well as the feed.

Open Influence was founded in Los Angeles in 2013 and runs creator campaigns for entertainment, retail and consumer brands from there.

What it sells in sport is the seasonal creator series, reported against a goal with the delivered figures beside the audience it was aimed at. Its two sports cases are creator work on pages that resolve, sport is not a vertical the agency markets, and neither case publishes a sale. Its combined creator audiences are labelled as such below, because on one case the delivered views are a small fraction of the audience targeted.

DICK'S Sporting Goods' holiday campaign spotlighted five Texas stores decorated by professional athletes through a short-form series hosted by one creator, for 6.4M+ views, 94K engagements and 38K shares and saves. adidas Originals' The Daily Original put 25 posts in front of a combined creator audience of 22.6M+ for 957K+ views and 14.6K+ engagements.

Best for a sports retailer or sportswear brand that wants a seasonal creator series reported against a goal.

Buttermilk was founded in London in 2016 and runs creator communities for fashion, beauty and sports brands from London, Dubai and Miami.

What it sells in sport is the community built around where people already train: run clubs, training journeys, everyday routines. It reports a demand signal where most of this page reports reach, and it prints the target beside the result on most cases. Its one media value is labelled as such below, and its second sports case is a brief to move a sports brand away from sport, which is said below.

Nike's Vomero running shoe launch built a creator content engine across running communities for 13M impressions, a 7.5% engagement rate and a 450% spike in product searches, from 1.7K pieces of creator content. Liquid I.V.'s campaign to take a sports hydration brand into everyday culture produced 8M views and £43K in earned media value, a valuation the agency calculated, with a 93% creator satisfaction rating.

Best for a running or sports nutrition brand that wants a creator community built around clubs and measured on demand.

We Are Social has run social-first campaigns from London since 2008, with offices from Los Angeles to Jakarta.

In sport it builds the moment first and the creator programme around it, and most of its published sports work is for one client. The figures are views and impressions in short windows, verified on its own site to the number, and the one sales figure it publishes carries no stated basis, so it is left out here. Its cases that are production rather than creator work are set aside too.

Under Armour's Flow State Challenge drew 54K participants on the MapMyRun app and 129M views. adidas' Super Bowl Winning Throw, the Patrick Mahomes Sphere film, took 97M Instagram views and 58.8M TikTok views. adidas' Miss Nothing produced 150M+ impressions and 5.5M+ views inside 24 hours, Pogba x Stormzy reached 30M video views and 3M shares, and ATP's Immersive Highlights drew 9.2M video views with 10K+ AR filter plays.

Best for a global sportswear brand that wants a fan moment built to travel across platforms.

Socially Powerful was founded in London in 2017 and runs social and creator programmes from London, New York, Dubai and Beijing.

What it sells in sport is the moment seeded at scale: a New Year gym push or a fight night, distributed through dozens of sports and meme publisher pages with paid media behind them rather than through individually briefed creators, and reported on views, impressions and clicks. Neither sports case publishes a sign-up or a purchase count, and one of its pages prints two different view totals for the same campaign, so only the figure the page repeats is quoted below.

DAZN's Canelo versus Saunders fight, broadcast at 4am in the UK, drew 13M impressions, 12M views and 50K clicks to buy the fight through dozens of sports and meme publisher pages. The Gym Group's January campaign produced 15M views, 1M clicks and 500K engagements with a TikTok Top-View ad buy behind the creator seeding.

Best for a gym, broadcaster or fitness brand that wants a January or fight-night push seeded at scale.

SAMY runs social-first campaigns from Madrid for sportswear and consumer brands across Europe.

Its sports record is one client across several endurance events, produced on site and published as views, reach and shares of the event's total conversation. The share figures are the most specific thing on this page about a sponsored event, and they come with no base size published. The largest raw number is a single reel rather than a campaign, and it is labelled that way.

At the Ultra Trail du Mont Blanc, SAMY's content for The North Face took 65% of total organic engagements and 63% of total reach across all channels, and produced the brand's top post of 2025 on Strava. The Climb Festival launch drew 12% Instagram engagement and 10M+ views on one hero reel, with TikTok views up 300%+. Transgrancanaria's social content reached 1.1M people for 763K interactions and 54K engagements.

Best for an outdoor or endurance brand that wants social-first content made at the race itself.

Seed Marketing was founded in London in 2012 and runs culture-led campaigns from London, Los Angeles, New York, Paris and Sydney.

What it sells in sport is the live activation with creators and press in the room and the attendance counted against a target, which is the strongest commercial statement anyone on this page makes on their own site. Its reach figures are combined across cities and the pages say so, and the gap between reach and views on the same case is worth reading before buying the reach.

lululemon's Align Get Into It ran in London, Berlin and Munich at once for 96M+ combined social reach and 89K combined views, with 572 attendees in Berlin and Munich, 114% of target. The lululemon Lounge added 5.4K+ new mailing list sign-ups and 2.5K product giveaways claimed over six days. New Balance's Coco's Court at Roland Garros drew 47K footfall and 6.5M impressions over three days with 12 workshops and 5K photobooth snaps, and ASICS' Mind Games experiment activated 105 creators across three live events with 200+ international guests.

Best for a sportswear brand that wants creators at a live activation, with attendance and sign-ups measured.

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and sports brands from there.

What it sells in sport is the tightly scoped creator campaign with every figure on the page: impressions, engagements, the rate and the clicks, per campaign, and on one tournament case the trackable ticket links the creators carried. Its sports results stop at engagement and traffic rather than sales, and some of its sports cases are comfort footwear rather than sport, so the federation, gym and nutrition cases carry the claim here.

The England and Wales Cricket Board's T20 Women's World Cup campaign briefed five creators from five niches outside cricket for 2.24M impressions and 21.9K engagements, with 88% of impressions coming from Reels and trackable ticket links woven into the content. The FA's Made for This Game campaign for women and girls in football produced 224K+ impressions and 10.8K engagements at a 6.38% engagement rate. Huel's YouTube campaign drew 1.7M views and 35K engagements from six macro creators at a 65% view-to-subscriber ratio.

Best for a federation, gym or sports nutrition brand in the UK that wants a creator campaign with every figure on the page.

Collectively was founded in New York in 2013 and runs creator partnerships for footwear, luxury and consumer brands.

What it sells in sport is the standing partnership reported on rates rather than reach: view rates, add-to-wishlist rates and conversion lifts between creator tiers, measured against the agency's own campaign targets rather than an industry benchmark. Its largest figure is a three-year, ten-campaign roll-up for a footwear brand that sells as streetwear, and the running case is what carries the sports claim. Neither publishes revenue or a return.

Nike's Invincible running shoe campaign ran 33 creators for a 9.8% video view rate and a 7.38% add-to-wishlist rate, with macro creators converting 50% better than micro. Converse's three-year partnership across a run of campaigns and 220 creators produced 26.5M paid and organic impressions, 5.8M engagements and a 9.34% engagement rate.

Best for a running or athletic footwear brand that wants standing creator partnerships reported on lower-funnel rates.

Vero was founded in 2007 and is a communications consultancy running from Bangkok, with teams across seven Southeast Asian markets.

It is a public-relations firm that runs creators, and in sport it sells the launch worked through a large local creator pool, with press and community events around it. Its sports figures are reach, impressions and post counts rather than footfall or sales, and on one case the earned-media figures sit beside the social ones as different currencies, and they are kept apart below.

lululemon's first store in Thailand opened with 248 lifestyle and wellness creators producing 721 posts, for 5.89M impressions and 4.64M reach, with wellness days arranged around the launch. TCP's Community Yards programme, nine sports courts built across Vietnam and amplified by a national footballer, drew 1.6M campaign video plays, 238K posts and interactions and 32.9K social mentions, with 495 press stories on the earned side.

Best for a sportswear brand opening in Southeast Asia that wants a large local creator pool around a launch.