Top 11 Instagram Influencer Marketing Agencies

Ogilvy has been in business since 1948 and is the flagship agency of the WPP network, run from New York with offices in every major market.

On Instagram it works at the level of the idea. The pattern is a brand given something to say, executed at a size that reaches the press as well as the feed, with creators carrying it rather than fronting it. That is a different purchase from a creator programme, and it is bought by brands with a position to take. Ogilvy also publishes the work and not the numbers: most of its case pages carry an overview, an award list and no result, so this entry is short on figures by the agency's choice, not the page's.

LEVEL's Fly with Pride, a guide built for the airline's Barcelona sponsorship, delivered an 18% uplift in bookings and a 39% increase in revenue during the campaign period at a 20% engagement rate. Vaseline Verified put dermatologists behind the hacks people were already posting and drew 6,000 organic posts in its early weeks. Magazine Luiza's Lu is a permanent virtual creator Ogilvy has run for years, and the page publishes the idea without a figure.

Casting is only part of what you are buying here. The idea usually arrives first, and the creator layer carries it.

Best for a global brand buying a creative idea first, with creators where the idea needs them.

Edelman has been in business since 1952 and is a global public-relations firm run from New York with offices in every major market.

On Instagram it does earned-media programmes with creators inside them. A campaign starts with research or a position, creators carry it into their own feeds, and press picks it up because there is something to report. Results come back as impressions, sentiment and shifts in what people say they intend to buy, at a scale that is press reach rather than creator reach, and this card labels which is which.

Hellmann's UK Mayo Hack lifted purchase intent nine points and brand consideration 46%, on a 320% engagement increase and social impressions up 842%. Heineken's The Social Swap produced 1.4B+ total impressions and 77M campaign film views across 35 countries, and its F1 Drive-In for NHS workers reached 60M on social with 88% positive sentiment. HSBC's Sounds of Home earned 172M media impressions and 54 placements in global publications alongside 86K influencer post engagements, and Dove's Share The First moved purchase intent among girls 17 points to 83%.

Expect a research phase before anything goes live, and budget for it.

Best for a brand that needs the Instagram moment to reach the press as well as the feed.

Dentsu Creative was formed in 2022 when the dentsu network folded its creative agencies into a single brand. It is run from London and staffed in the thousands.

What it sells is the whole campaign. Instagram arrives inside a brief that also covers television, out of home and PR, and the creator layer is built to carry a launch moment at scale rather than to run month after month. Its own site blocks automated readers, so this entry rests on the cases published on the parent network's domain, which are few and large.

Foot Locker's The Hunt for Court People put a creator cohort behind a limited-edition shoe that sold out in under two hours, on 169M impressions. Intel's Project Athena campaign delivered 370M paid media impressions, 15% above goal, with 14.6K hashtag mentions. Klarna's Komm mal Klarna, an out-of-home-led German push, produced 600K organic reach and 15K app downloads.

Best for a retail or consumer brand that wants a launch drop carried by creators at scale.

YKONE was founded in Paris in 2008 and works in luxury, beauty and travel, with teams across Europe, the Middle East, Asia and Latin America.

On Instagram it runs the always-on programme. A fashion house, a resort or a destination is kept in creator content continuously, with launches and events dropped into a programme that was already running, and the numbers are the largest on this page. They are also blended across platforms and often held in decks rather than on the website, so only some of YKONE's record can be checked, and this entry uses the cases that can.

Experience Abu Dhabi's NBA Games programme reports 403.5M reach, 2.2B impressions and 24.8M interactions across a season of creator and celebrity travel. Wynn Las Vegas's creators programme delivered 417M impressions at a 2.2% engagement rate and $9.4M in earned media value, a media estimate rather than revenue. MEMO Paris's Memories of Abu Dhabi took 207.2M impressions and 1.3M interactions, Explora Journeys' inaugural season 74.5M impressions and 611.4K interactions, and Liu Jo's ORA campaign reached 19.3M with 686.9K interactions.

Best for a luxury or destination brand buying presence at scale, and willing to accept a blended figure for it.

Open Influence was founded in Los Angeles in 2013 and runs creator campaigns for entertainment studios, automotive and consumer brands from there.

What it sells on Instagram is delivery you can audit. Every result is printed beside the goal it beat, so the over-delivery is checkable rather than asserted, and its Instagram cases are all creator work on pages that resolve. What it does not publish is what anyone did next: across its Instagram cases there is no sale, sign-up or return, and the largest numbers are combined creator audiences rather than reach.

Moderna's #SPIKEVAX Community campaign delivered 503M+ impressions, 9% over goal, with 32M+ engagements at a 6.44% engagement rate and 71.8K+ clicks. FOX's Extracted launch put 100+ creators and 200+ assets behind 148.5M+ impressions and 7.5M+ engagements. Disney Pixar's Lightyear premiere hit 709% of its impressions goal, Macy's Metaverse Experience ran at a 19.7% engagement rate with 11.5K link clicks, and Subaru Loves the Earth drew 18.9M+ views and 16.2K clicks.

Expect a report that measures the media plan precisely and the business not at all.

Best for a studio, auto or consumer brand with a launch date and a delivery target.

Buttermilk was founded in London in 2016 and runs creator communities for beauty and fashion brands from London, Dubai and Miami.

What it sells on Instagram is the standing community: creators kept on a brand across seasons and markets rather than cast for one launch, and reported against a KPI the page prints beside every result. That makes its percentages usable in a way most agencies' are not, and it is one of the few agencies here with a published sales figure. Its top-performer numbers are single posts by single creators, labelled as such below.

Gap's global community programme grew sales 6% year on year and brand mentions 198%, with Gap ranked first on the Business of Fashion Pulse Index. Nike's Chase the High produced 13M impressions at a 7.5% engagement rate and a 450% spike in product searches. Marc Jacobs' campaign activated 178 creators for 627K+ views at a 9.9% average engagement rate, Estée Lauder's holiday campaign drew 1M views at 9.3%, and Armani Beauty's community programme beat its views KPI by 60%, with one creator's post alone at 22M.

Best for a beauty or fashion brand that wants a creator community run against published KPIs.

We Are Social has run social-first campaigns from London since 2008, with offices from Los Angeles to Jakarta.

On Instagram it builds the idea first and the creator programme around it, and the idea usually gives people something to do. Its Instagram record is the largest on this page and a third of it is not creator work, so those cases are left out here; what remains verifies on its own site to the figure. One return it publishes has no basis stated, and it is quoted below with that caveat.

Under Armour's Flow State Challenge drew 54K participants and 129M views. Amazon Music's partnership with the Alpine F1 team delivered 94.5M impressions and 1.5M engagements, with a return the agency reports as more than double without stating the basis. Meta's Queens of the Metaverse reached 500M impressions through creators with a combined Instagram following of 30M. Samsung's #ToTheMakers produced 3.8M social engagements and a 3% rise in brand preference, and Lucozade's Ice Kick with Jude Bellingham took 39.3M impressions, 1.5M engagements and 13.6K new followers.

Best for a global brand that wants one creator idea built to travel across platforms.

Socially Powerful was founded in London in 2017 and runs social and creator programmes from London, New York, Dubai and Beijing.

What it sells on Instagram is the multi-region creator programme, and its one commercial figure is a programme result rather than a campaign one: an 18-month run, reported as a sales uplift. Everything else it publishes is views, reach, engagements and clicks, printed in stat blocks with no KPI, benchmark or spend beside them, so the totals cannot be checked against a denominator the way Buttermilk's can. Every figure is on a page that resolves.

The Body Shop's brand activism programme in the Middle East produced a 15% uplift in sales over 18 months, on 30M impressions and 17M reach. Ulta Beauty and L'Oréal's back-to-school #ShowUpBold challenge put 20 creators behind 137M views and 4M+ engagements, and IT Cosmetics' global campaign took 35M views and 3M engagements. Xiaomi's launch produced 20M views and 250K clicks, Biolage's category push 21M views and 600K engagements, and Leffe's cooking show on Instagram reached 3.5M people for 4M+ views.

Best for a brand that wants one creator programme run across regions, the Middle East included.

Viral Nation was founded in 2014 and runs creator campaigns from Toronto for gaming, entertainment and consumer brands.

On Instagram it reports against a target, and since it rewrote its case pages each figure carries a line on how it was captured, which is more than most of this page offers. Three of its rewritten pages now disagree with the numbers a directory holds for them, so this entry uses the pages. Its largest figure is a season-long programme rather than a campaign, and it is labelled that way.

e.l.f. Cosmetics' Marriage Material restock, fronted by one creator as CEO for a day, drew 18.9M views in 24 hours, hit #1 on TikTok Shop in the US across all categories and sold 50K units in 10 hours, with $857K in earned media value. Call of Duty League's season-long programme produced 96M impressions, 77% above the internal target, with subscribers up 32% year on year. ViewSonic's holiday campaign delivered 10.1M impressions and 76K clicks at a 2.5% click-through rate, 142% over target, Walmart Land's launch took 66M impressions and 235K visits, and MGM Resorts' Formula 1 takeover drew 16M impressions and 537.3K engagements.

Best for a gaming, entertainment or consumer brand that wants creator campaigns measured against a target.

Influencer was founded in 2015 and runs creator campaigns from London and New York, with a Riyadh office and a client list across consumer, retail and sport.

What it sells on Instagram is the multi-market programme, and it counts the markets: creators cast per country, one brief, one report across all of them, with the asset count and the creator count printed beside the reach. Its figures are reach and engagement rather than sales, and several of the case links a directory holds for it point at the wrong page, so this entry uses only the cases that live where they claim to.

Coca-Cola's Real Magic at Meal Time activated 33 creators across five European markets for 836 assets and 34.5M impressions. The Saudi Arabian Football Federation's programme ran across seven markets for 359 posted assets, 6.5M engagements and a combined audience of 33.5M. H&M's loyalty-led relaunch ran across six markets for 22.3M views from 53 pieces of content, the top piece alone at 2.8M.

Best for a brand that needs one creator programme run consistently across several markets.