Top 11 Food and Beverage Influencer Marketing Agencies

Ogilvy has been in business since 1948 and is the flagship agency of the WPP network, run from New York with offices in every major market.

In food it works at the level of the idea. A brand is given something the culture will talk about, executed at a size that reaches the press as well as the feed, with creators carrying it rather than fronting it. That is a different purchase from a creator programme, and it is bought by brands with a position to take. Ogilvy also publishes the work and not the numbers: most of its food case pages carry an overview and an award list and no result, so this entry is short on figures by the agency's choice.

KFC Australia's degustation dinner drew 20,000+ waitlist applicants for a fine-dining take on fried chicken. Hellmann's Club Classic produced 11.4M views, 16.5M impressions and 60K TikTok engagements. Cadbury's Shah Rukh Khan My Ad let 2,000 local stores put the star in their own advert, for 130K ads created and 94M views. The Moldy Whopper, Dark Iftar and Heinz's Grandma's Darling sit on the record as ideas without a published figure.

Casting is only part of what you are buying here. The idea usually arrives first, and the creator layer carries it.

Best for a food brand buying a creative idea first, with creators where the idea needs them.

Edelman has been in business since 1952 and is a global public-relations firm run from New York with offices in every major market.

In food it does earned-media programmes with creators inside them. A campaign starts with a product truth or a stunt, creators carry it, and press picks it up because there is something to report. The numbers come back as brand outcomes and coverage, and occasionally as a sales movement, at a scale that is press reach rather than creator reach, which this card labels. Every one of its food figures verifies on its own site.

Heineken's Worlds Apart film took 50M+ views and a 7.3% increase in UK beer sales in the quarter that followed, across the whole campaign. Hellmann's UK Mayo Hack put five foodie creators behind instruction videos for a nine-point rise in purchase intent, a 46% lift in brand consideration and a 320% engagement increase. Heineken's The Social Swap collected 77M campaign film views and 1.4B+ total impressions, 226M of them paid social, and General Mills' Progresso Soup Drops earned 12.83B media impressions, national television included, on a product that sold out three times.

Expect a research phase before anything goes live, and budget for it.

Best for a food or drink brand whose creator moment has to become a news story as well as a feed.

Open Influence was founded in Los Angeles in 2013 and runs creator campaigns for entertainment, consumer and drinks brands from there.

What it sells in food and drink is reach delivered against a guarantee. Each case prints the delivered figure beside the number that was promised, so the over-delivery is checkable, and the engagement rate sits beside a category average. What it does not publish is what anyone bought: across its food cases there is no sale, sign-up or return, and its reach figures track a paid delivery target rather than organic pickup alone.

House of Peroni's Creative Council campaign reached 16.5M people, 30% of a guaranteed reach the page prints, at a 2.79% engagement rate that rises to 5% with video views. Holland Master's winter cheese campaign delivered 2.7M organic reach against a 2.5M guarantee at a 3.04% engagement rate. Asahi Super Dry's Spain launch beat its organic impressions goal by 21% at a 6% engagement rate, and Barilla's Alexa Skill campaign delivered 146 Stories, 2.5x the number agreed.

Expect a report that measures the media plan precisely and the business not at all.

Best for a drinks or grocery brand that wants creator reach delivered against a guarantee and reported that way.

We Are Social has run social-first campaigns from London since 2008, with offices from Los Angeles to Jakarta.

In food it builds the idea first and the creator programme around it, and the idea usually gives people something to do with the product. Its food record is the largest on this page, part of it is not creator work, and those cases are left out here. What remains verifies on its own site to the figure, and it includes two of the few purchase measures on this page.

McCain's Anything Goes put a frozen chip into the culture for a week, for 124M impressions and a 9% increase in purchases among 18 to 34 year olds. Pringles' #PlayWithPringles challenge produced 2M user-made videos and 4.7B views, a hashtag total that counts every video posted under the tag, with a 15% lift in ad recall. Lavazza's Coffee Defenders reached 140M people with a 4.1% rise in purchase intent, Guinness's Six Nations programme drove 480K click-throughs on 320M social impressions, and Lucozade's Ice Kick with Jude Bellingham took 39.3M impressions and 13.6K new followers.

Best for a big food or drink brand that wants one creator idea built to travel across markets.

Influencer was founded in 2015 and runs creator campaigns from London and New York, with a Riyadh office and a client list across drinks, grocery and consumer brands.

What it sells in food and drink is the multi-market programme, and it counts the markets: creators cast per country, one brief, one report across all of them, with the asset count and the creator count printed beside the reach. Its outcome figures are survey-measured awareness shifts rather than sales, and a pair of its cases report the same engagement total and the same awareness lift, which is worth asking about before either goes on a shortlist.

Coca-Cola's Real Magic at Meal Time activated 33 creators across five markets for 836 assets and 34.5M impressions. Lee Kum Kee's Flavour Favours the Brave produced 13.5M views from 122 pieces of content, with a 23-point rise in product awareness. Costa Coffee's Hot Takes on Hot Shakes drew 3.5M views from 11 creators, and Arto LIFEWTR's launch reached 2M people with 24 creators.

Best for a drinks or grocery brand that needs one creator programme run consistently across several markets.

SAMY runs social-first campaigns from Madrid for food, drink and consumer brands across Europe.

What it sells in food is the market entry or the relaunch, with the sales figure on the page. It is one of the few agencies here that publishes units sold, sales lifts and usage changes rather than reach alone, and its cases tend to be integrated programmes with out-of-home, retail and events around the creator layer, so the sales figure belongs to the whole campaign. One of its returns is a percentage with no stated basis, and it is left out here.

Krispy Kreme's entry into Spain sold 85K+ boxes in the first month, with 500+ people queuing on opening day, 10M+ views and 20K+ new followers. Old Jamaica's Farewell campaign lifted Q4 sales by 18% and sent 26K+ clicks to the campaign site, inside a programme that also ran out-of-home, retail and a Notting Hill Carnival takeover. Fazer's social-first rebranding added 5% to sales and 39% to monthly usage with 84% ad awareness, and AutumnCrisp's creator campaign produced 1.2M video views and 50K engagements from 15 assets.

Best for a European food brand entering a market or relaunching a product, with the sales reported.

The Goat Agency was founded in London in 2015 and runs creator campaigns from London and New York, with a client list across food, drink and consumer brands.

What it sells in food and drink is creators and paid media as one programme, and its cases report the totals with the paid distribution included and a unit cost or a click count beside them. That is closer to a media report than most of this page, and it stops short of a sale: no food case publishes revenue, and its one media value is labelled as such below.

Kraken Rum's Hour of the Kraken drove 300K website clicks and around 1M engagements on 4.6M+ impressions, with 100% positive brand sentiment. Arla's 25 Years of Cravendale delivered 18M impressions, 1.8M video views and 42K link clicks at a 39% view-through rate. Mars Wrigley's Crispy Rolls produced 32M impressions and 12M engagements at £0.02 per engagement, and Minor Figures' Hyper Oat campaign drew 170K clicks, 346% above its KPI, on 17M impressions with £14,000 in earned media value.

Best for a food or drink brand that wants creators and paid media bought as one programme.

Monks has been in business since 2001 and runs integrated campaigns for consumer brands, with creators as one line beside film, social and experiential.

In food it sells the whole campaign, and the creator layer is rarely reported on its own. Its strongest food figure is a sales movement on a brand campaign, its largest is earned-media impressions across hundreds of press placements, and its one media value is labelled as such below. What it does not publish is a creator-only result on any food case.

Pony Malta's Energy Kids Insurance campaign produced an 11% sales increase and 700+ claims a day. HelloFresh's #RefreshWithHelloFresh ran 461 influencer posts for 5.5M impressions with a 20% follower mention rate. Heinz's Mustard x Mustard collaboration produced 3M social engagements and a 138% engagement lift, with 324 earned media placements and 1.1B earned media impressions across the whole programme, and Pilsen Beer's Longest Erratum lifted positive image by 51.4% with $1M in earned media reported as a media value.

Best for a food or drink brand that wants creators inside a wider campaign with film and press.

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and food brands from there.

In food it runs the UK launch or opening, and it prints every figure on the page: impressions, engagements, the rate and the clicks, per campaign. Its food results are engagement and traffic rather than sales, and the campaigns are small, which the pages say. It is one of the cleanest evidence sets on this page and one of the thinnest.

Rosa Blanca's beer launch produced 3.2M impressions, 42K+ engagements and 22K sticker taps at a 27% impression rate. Wasabi's summer lunch campaign with TikTok and Instagram creators delivered 584,533 impressions and 19K engagements at a 4.81% engagement rate. Döner Shack's restaurant opening drew 1.2M impressions, 27K engagements and 1.4K link clicks.

Best for a food or drink brand launching in the UK that wants clicks and engagement reported per campaign.

Influential was founded in 2013, runs from Las Vegas and matches creators to brands on its own platform, with a client list across restaurant chains and consumer brands.

In food it works at the scale of the national chain, with creator casting and paid media named together as the reason for the reach, and it publishes a unit cost against a category benchmark where most agencies publish a view count. Its hashtag totals are printed separately from its campaign figures, and only the campaign figures are quoted here.

McDonald's Menu Hacks drew 2.66B video views, 361M+ likes, 20M+ shares and 12M+ comments, at a cost per restaurant visit between $0.03 and $0.09, against a category benchmark the page states. Denny's Open For Anything beat its ad recall benchmark by 107% with 90% non-negative sentiment, and Reese's Chocolate Lava Big Cup drew 13.4M organic views with 96% positive or neutral sentiment.

Best for a restaurant chain or confectionery brand that needs a creator campaign at national scale.