Top 11 Fashion Influencer Marketing Agencies

Last Updated: September 4th · 11 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

Fashion is the category creators were made for, and the one where a beautiful post is easiest to mistake for a result. Reach comes with the territory. Whether anyone searched the collection, clicked to shop or bought is a different question, and most agencies never answer it.

Every agency ranked below is scored out of 100 on four measures: creative quality, client impact, industry recognition, and revenue and growth. Client impact comes from results the agencies publish themselves, and in fashion those run from The Shelf's 5.9K purchases for Weekday from 47 creators, to Disrupt's 900K organic link clicks and 4K new listers for Vinted in a half year, to Macy's first off-mall store opened by four local creators on NeoReach's own card. The entries say which of those each agency can count, and which it can only reach.

Overview
#AgencySpecialityScoreLocation (HQ)
2 YKONE logo YKONE Paris Luxury, destination reach 70 /100 ParisFrance
3 Open Influence logo Open Influence Los Angeles Film and TV launches 69 /100 Los AngelesCA
4 Buttermilk logo Buttermilk London Beauty and fashion creators 66 /100 LondonUK
5 Influencer logo Influencer London Multi-market creator programmes 60 /100 LondonUK
6 SAMY logo SAMY Madrid Social commerce and creative 58 /100 MadridSpain
7 Seed Marketing logo Seed Marketing London Live campus activations 55 /100 LondonUK
8 Disrupt Marketing logo Disrupt Marketing London 54 /100 LondonUK
9 Collectively logo Collectively New York Always-on creator programmes 54 /100 New YorkNY
10 The Shelf logo The Shelf Brooklyn Creator campaigns with paid amplification 51 /100 BrooklynNY
11 HireInfluence logo HireInfluence Los Angeles Experiential activations 51 /100 Los AngelesCA
YKONE logo

YKONE

70 /100
Paris, France 201-500 people, luxury and travel

YKONE was founded in Paris in 2008 and works in luxury, beauty and fashion, with teams across Europe, the Middle East, Asia and Latin America.

In fashion it works at the top of the market and at the event: a collection launch, a fashion week party, a capsule drop, with creators in the room and the reporting delivered as reach, impressions and interactions per event. That is presence rather than performance, and the numbers are the largest on this page. Some of YKONE's fashion record sits in decks rather than on its site, so only the cases that can be checked are cited here.

Liu Jo's ORA collection launch in Milan put 42 creators behind 207 posts for 63.8M impressions, 19.3M reach and 686.9K interactions. Balmain's Anthem launch ran 25 creators and 109 posts for 8.9M impressions, 3.6M reach and 133K interactions. The Kooples' Amelia bag launch drew 12.6M impressions and 442.2K interactions at a 4.8% engagement rate from six creators and 29 posts, and Patrizia Pepe's Milan Fashion Week event produced 9.8M impressions from 156 posts.

Best for a luxury or premium fashion house that wants creators at the show and the launch, with reach reported per event.

Score breakdown
Creative Quality 21/25
Client Impact 25/25
Industry Recognition 4/25
Revenue & Growth 20/25

Services YKONE offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Co-Creation & Product Collaboration
  • Community Management
  • Competitor Influencer Audits
Open Influence logo

Open Influence

69 /100
Los Angeles, CA 51-200 people, entertainment-led

Open Influence was founded in Los Angeles in 2013 and runs creator campaigns for entertainment, retail and consumer brands from there.

What it sells in fashion is delivery you can audit. Every result is printed beside the goal it beat, so the over-delivery is checkable rather than asserted, and its fashion cases are creator work on pages that resolve. What it does not publish is a sale: neither fashion case carries revenue or a return, and its largest figures are combined creator audiences rather than reach, labelled as such below.

Macy's Metaverse Experience ran at a 19.7% engagement rate with 11.5K link clicks on 19.2M+ impressions across organic and paid, the highest engagement rate against a named fashion retailer on this page. adidas Originals' The Daily Original put 25 posts in front of a combined creator audience of 22.6M+ for 957K+ views and 14.6K+ engagements.

Expect a report that measures the media plan precisely and the business not at all.

Best for a fashion retailer that wants a launch campaign reported against a stated goal.

Score breakdown
Creative Quality 17/25
Client Impact 24/25
Industry Recognition 11/25
Revenue & Growth 17/25

Services Open Influence offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Competitor Influencer Audits
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
Buttermilk logo

Buttermilk

66 /100
London, UK Beauty and fashion specialist

Buttermilk was founded in London in 2016 and runs creator communities for fashion and beauty brands from London, Dubai and Miami.

What it sells in fashion is the standing community, and it prints the target next to every result, which is rare and worth more than it sounds. A creator group is kept on a brand across seasons and markets, and each campaign is reported as delivered against KPI, so the arithmetic can be checked on the page. Its one sales figure is a year-on-year change for the brand with no attribution model stated, and it is quoted here as the page prints it.

Gap's community programme delivered 25M combined impressions against a 7.7M target and a 10.92% combined engagement rate against a 6.93% target, and the brand's 2026 case reports sales growth of 6% year on year and brand mentions up 198%. Marc Jacobs' campaign activated 178 creators for 627K+ views at a 9.9% average engagement rate with 117 content deliverables. Moschino's holiday campaign held a 67% average view rate against a 16% target, and Primark's in-store campaign produced 2.4M impressions at a 10% average engagement rate.

Best for a fashion brand that wants a global creator community run against KPIs printed on the page.

Score breakdown
Creative Quality 20/25
Client Impact 22/25
Industry Recognition 11/25
Revenue & Growth 13/25

Services Buttermilk offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Campaign Management / Execution
  • Co-Creation & Product Collaboration
  • Community Management
  • Competitor Influencer Audits
Influencer logo

Influencer

60 /100
London, UK Creator-founded, official Twitch marketing partner

Influencer was founded in 2015 and runs creator campaigns from London and New York, with a Riyadh office and a client list across fashion, retail and consumer brands.

What it sells in fashion is the always-on programme with paid distribution behind it, and it publishes the one return on ad spend against a named fast-fashion retailer anywhere on this page. The page states the return in the agency's own words and never states the spend or the attribution window, so it is quoted here as the agency prints it. Its multi-market work is reported as views with the asset count and the market count beside them.

ASOS's three-month always-on TikTok programme put 90+ creators behind 100+ pieces of content for 68M creator content views, a 56% conversion rate, a 30% decrease in cost per click and a 202% return on ad spend. H&M's loyalty-led relaunch ran across six markets for 22.3M views from 53 pieces of content, the top piece alone at 2.8M.

Best for a fast-fashion retailer that wants an always-on TikTok programme with paid distribution and a return on the page.

Score breakdown
Creative Quality 18/25
Client Impact 19/25
Industry Recognition 4/25
Revenue & Growth 19/25

Services Influencer offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Competitor Influencer Audits
  • Event & Experiential Activations
  • Influencer Campaign Management
SAMY logo

SAMY

58 /100
Madrid, Spain 1001-5000 people across Europe and LATAM

SAMY runs social-first campaigns from Madrid for fashion, sportswear and consumer brands across Europe.

Its fashion record is one client and one kind of work: outdoor and endurance sport for The North Face, produced at the event and published as views, reach and engagement. The numbers are real and verify on its site, and they describe content performance rather than anything a customer did. The largest figure belongs to a single reel, not a campaign, and is quoted that way below.

The North Face's Climb Festival launch drew 12% Instagram engagement and 10M+ views on one hero reel, with TikTok views up 300%+. Transgrancanaria's social content reached 1.1M people for 763K interactions and 54K engagements. At the Ultra Trail du Mont Blanc, SAMY's coverage took 65% of total organic engagements and 63% of total reach for the event. Crocs' Storming the World with Hypebeast ran across Twitch, Instagram and TikTok for 292.3K Instagram views.

Best for an outdoor or sportswear brand that wants social-first content made at the event itself.

Score breakdown
Creative Quality 17/25
Client Impact 23/25
Industry Recognition 3/25
Revenue & Growth 15/25

Services SAMY offer

  • Competitor Influencer Audits
  • Custom Technology & Platform Development
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
  • Influencer Discovery & Vetting
Seed Marketing logo

Seed Marketing

55 /100
London, UK Gen Z and culture-led, live experiences

Seed Marketing was founded in London in 2012 and runs culture-led campaigns from London, Los Angeles, New York, Paris and Sydney.

What it sells in fashion is the live activation: creators and press in a room, in several cities at once, with the attendance counted against a target. Its reach figures are combined across markets and the page says so, and the gap between the reach and the views on the same case is worth reading before buying the reach. Two of its fashion case pages have since been removed, and those cases are left out here.

lululemon's Align Get Into It ran across London, Berlin and Munich for 96M+ combined social reach and 89K combined views across Instagram Reels and TikTok, with 572 attendees in Berlin and Munich, 114% of target, and 60 brand ambassadors and press in London. Levi's anniversary campaign for its signature jean held a 12% campaign engagement rate and a 13% content engagement rate on 76K+ impressions.

Best for an apparel brand that wants creators at a live event in several cities at once, with attendance counted.

Score breakdown
Creative Quality 16/25
Client Impact 24/25
Industry Recognition 0/25
Revenue & Growth 15/25

Services Seed Marketing offer

  • Content Repurposing & Editing
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
  • Influencer Discovery & Vetting
Disrupt Marketing logo

Disrupt Marketing

54 /100
London, UK Performance-led, tracked-link reporting

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and fashion brands from there.

What it sells in fashion is the always-on programme measured on the action after the click, and it publishes every case with the delivery figures on the page. Most of its fashion record is one resale client across several programmes, counted here as one client, and it publishes no return multiple, only the clicks, the sign-ups and the users the programmes produced.

Vinted's 2024 programme drove 18.2M organic impressions, 757K engagements, 900K organic link clicks and 4K new listers in a half year. Vinted Luxe brought 40K new users and 1.3K new listers from 104K organic link clicks, and Vinted's celebrity partnerships took 212K clicks on 9.9M impressions at a 6.24% click-through rate. TOMS' campaign produced 1.9M impressions and 157K engagements at a 5.58% average engagement rate, and ECCO's spring store campaign 698K impressions with a 12.7% story open rate.

Best for a fashion or resale brand that wants always-on creator work measured in clicks and sign-ups.

Score breakdown
Creative Quality 16/25
Client Impact 24/25
Industry Recognition 2/25
Revenue & Growth 12/25

Services Disrupt Marketing offer

  • B2B Influencer Programs
  • Community Management
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Event & Experiential Activations
  • Influencer Campaign Management
Collectively logo

Collectively

54 /100
New York, NY Remote-first, part of the Brandtech Group

Collectively was founded in New York in 2013 and runs creator partnerships for footwear, luxury and consumer brands.

What it sells in fashion is the standing partnership, reported on rates: engagement rates, view rates and lower-funnel rates against the client's own benchmark rather than an impressions total. Its largest figure is a three-year, multi-campaign roll-up and is labelled that way below. No fashion case publishes revenue or a return, and the comparatives it prints are against the client's benchmark, which the page names.

Nike's Invincible running shoe campaign produced a 9.8% video view rate and a 7.38% add-to-wishlist rate, with macro creators converting 50% better than micro. Tiffany & Co.'s Love and Engagement campaign held an 11.24% engagement rate against the brand's own benchmark, on 237.6K organic impressions. Converse's three-year partnership across a run of campaigns and 220 creators produced 26.5M paid and organic impressions, 5.8M engagements and a 9.34% engagement rate.

Best for a footwear or luxury brand that wants standing creator partnerships reported on rates rather than reach.

Score breakdown
Creative Quality 17/25
Client Impact 22/25
Industry Recognition 5/25
Revenue & Growth 10/25

Services Collectively offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Co-Creation & Product Collaboration
  • Community Management
  • Custom Technology & Platform Development
The Shelf logo

The Shelf

51 /100
Brooklyn, NY

The Shelf runs creator campaigns from Brooklyn and Atlanta on its own influencer platform, with a client list across fashion, food and retail.

What it sells in fashion is the funnel down to the sale, with organic and paid delivery reported separately and the KPI printed beside the result. It is the one agency on this page that publishes purchases and a return on ad spend for a fashion retailer, and it says which basis the return is on. Its stat counters render as zero without a browser, and one of its pages reuses another's figures, so this entry uses the figures each page repeats.

Weekday's multi-market creator engine in the UK and Germany ran 47 creators and 145 posts for 90M impressions, 410K engagements and 5.9K purchases, with a top return on ad spend of €10.23. Savers Value Village's brand transformation ran over two years to 93M+ impressions across organic and paid, and its launch of 23 new stores held a 16.9% engagement rate at a $1.84 average CPM. Natori's campaign series reached 2.6M people with 180 pieces of content, and Famous Footwear's four-year always-on programme runs at a $0.14 cost per click.

Best for a fashion retailer that wants purchases and store traffic on the report, with organic and paid separated.

Score breakdown
Creative Quality 14/25
Client Impact 24/25
Industry Recognition 0/25
Revenue & Growth 13/25

Services The Shelf offer

  • Affiliate & Performance-Based Programs
  • B2B Influencer Programs
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Custom Technology & Platform Development
  • Influencer Campaign Management
HireInfluence logo

HireInfluence

51 /100
Los Angeles, CA Full-service, experiential activations

HireInfluence was founded in 2011 and runs creator campaigns from Los Angeles, with offices in Austin and New York.

What it sells in fashion is the reach buy with the unit cost printed. Each case names the creator count and the cost per engagement beside the impressions, which is closer to a media report than most of this page, and it stops at engagement: no fashion case publishes a click to shop or a sale. Its case pages list the number before the label, so read them value-first.

GOLDTOE's campaign put 12 athlete creators behind athletic socks for 33M impressions and 1.4M engagements at a $0.035 cost per engagement. MTV's #MyMTVStyle capsule collection launch delivered 16.1M impressions and 217K engagements from nine creators at $0.10 each. Lee Jeans' Extreme Motion collection campaign reached 1.2M people for 304K video views at an 8.59% engagement rate.

Best for an apparel brand buying reach at a published cost per engagement.

Score breakdown
Creative Quality 14/25
Client Impact 23/25
Industry Recognition 3/25
Revenue & Growth 11/25

Services HireInfluence offer

  • Ambassador Program Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
  • Custom Technology & Platform Development
  • Event & Experiential Activations

How to choose a fashion influencer marketing agency

Fashion creator campaigns look like results before they are results. A collection lands in the right feeds, the imagery is strong, the case study prints a reach number in the tens of millions, and whether anyone clicked to shop is a separate question that most agencies never answer. A few on this page publish purchases, clicks and new users. Most publish reach and a percentage against their own target. If your last campaign produced beautiful content and a shrug from the buyer, the job of a shortlist is to find the agency that measured the click. Four questions do most of that work.

Ask for the case with a purchase in it

One agency on this page publishes purchases and a return on ad spend for a fashion retailer, and two publish clicks to shop or new users. Ask to see that case first. If the agency's best fashion result is reach or an over-delivery percentage, ask what it measured for a client in another category, because that tells you what it knows how to count.

Ask what the target was

Fashion case studies lean on percentages against a KPI more than most categories. They are only checkable when the KPI is printed too, and one agency on this page prints it every time. Ask for the number the campaign was briefed against, who set it, and whether it was a reach figure or a sales one.

Ask about the show and the second season

A launch, a fashion week event or a store opening produces a spike, and several agencies on this page are built for that. A collection has to keep selling after the spike. Ask for campaigns run for the same brand in different seasons, what changed between them, and how many of the same creators came back. An agency with a programme answers with specifics about cadence and casting. An agency that runs events tells you about the event.

Ask what the reach figure counts

Impressions count exposures, reach counts accounts, a combined creator audience counts the followers of everyone cast, and an earned media value counts nothing a customer did. All four appear on this page, and the entries say which is which. Ask for the platform figure behind any number, and what share of it came from paid amplification.

Deal-breakers

Walk away from an agency that quotes a combined creator audience or an earned media value as a result. Walk away from an over-delivery percentage with no target beside it. Walk away from a return on ad spend whose basis nobody can explain. And walk away from anyone who will not put creator fees, product and gifting, paid amplification and the agency fee on separate lines.

Frequently asked questions

Connect with us

None of the agencies ranked here publish an engagement floor on their own websites. Cost has three parts: the creators, whose fees scale with audience size, exclusivity and usage rights; the agency's fee, usually a retainer or a percentage of spend; and any paid amplification. Fashion adds product seeding, the items shipped to creators, which can be a real line at scale. Ask for the lines separately.

At minimum, the reach and engagement the creators' own posts delivered, separated from anything paid. A better report adds clicks to shop, promo code redemptions, new sign-ups or purchases. The best cases on this page publish purchases and a return with the basis stated. Ask which of those an agency can show for a brand like yours.

The case studies on this page show both working, for different jobs. Larger creators and celebrity partnerships carry a launch moment and press. Nano and micro creators at volume carry a collection into many wardrobes and produce the user-generated content a brand can reuse. Several agencies here run both inside one programme and report them separately.

Yes. One of the strongest records on this page is a resale platform's always-on creator programme, reported as organic link clicks, new users and new listers rather than reach. Resale brands have a measurable action on the other side of the click, which makes creator work easier to evaluate than for most fashion categories.

Both appear across the case studies here, often together. Instagram Reels still carries most of the published fashion results on this page, with TikTok used for discovery and trend-led drops. An agency that reports the two separately is easier to compare than one that publishes a blended total.

Earned media value is an agency's estimate of the advertising cost equivalent of the exposure a campaign produced, worked out using its own rate assumptions. It is useful for comparing campaigns inside one agency's reporting. It is not revenue, and a return calculated against it is not a return on spend. Where an entry on this page cites a media value, it says so.

By reading every case study each agency publishes and keeping the ones with more than one creator campaign for a fashion client that carries a result a reader can check on the agency's own site. Beauty and fragrance work was not counted as fashion, and agencies with a single fashion result were left off. The ten that qualify are scored on the same four measures in the same order.

Because NeoReach publishes the page, its card is featured above the ranking rather than scored inside it. The nine agencies below it are scored on the same four measures in the same order, from their own published case studies. NeoReach's card is written from its own published fashion case studies, which anyone can check at the links on it.

The go-to brief for ambitious marketers.

Creator-economy insights, benchmarks, and original reports. Straight to your inbox.

By subscribing, you agree to our Privacy Policy.

You're in.

Watch your inbox — the next brief is on its way.

Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100. On this list that is four dimensions worth 25 each: three read off public records, one judged against a written rubric. A low score means the public record behind an agency is thin, which is not the same as saying its campaigns are weak. Plenty of good agencies publish very little.

Every agency here is scored out of 100, four dimensions worth 25 each, and no dimension outweighs another.

Client impact, industry recognition, and revenue and growth are read off public records: the brands an agency has published work for, how many of its cases carry a quantitative result, its awards and press, and its team size, tenure and office footprint. Creative quality is the one judgement in the model, made against a written rubric applied to every agency in the same order.

Membership is the fashion test: more than one published creator campaign for a clothing, footwear, accessories or fashion retail brand that carries a result a reader can check on the agency's own site. Agencies were found by client across every case they publish, not by how a directory tagged them. Beauty and fragrance work is not fashion here, and agencies with a single fashion result were not ranked.

Where two agencies finish level, the higher client impact score goes first, because that dimension is built out of published evidence.

The campaign facts in each entry come from the agency's own case studies, read in September 2026. Where a figure is a multi-year total, a combined multi-market number, a paid-media result or a media value the agency worked out for itself, the entry names it as that.

NeoReach publishes this page. It is featured at the top rather than ranked on it, and carries no score here for that reason.

Why these 4 for this list

A fashion brand shortlisting for creators is asking four things, and only one is whether the content looks good. Creative quality is whether a creator can make a garment wanted rather than seen, which here is the whole job. Client impact is whether a result was measured and published at all, and in fashion it separates a purchase or a click to shop from an impressions figure. Industry recognition is the only outside opinion in the model. Revenue and growth is whether the team can still run your programme in the second season, when the drop is over and the collection still needs selling.

Creative Quality /25
Campaign originality, content innovation and creative execution, read off published case studies, the awards a body of work has taken and the campaign formats an agency actually runs
Client Impact /25
Measurable results delivered to clients: return, engagement, reach, revenue. Counted from the named brands an agency has published work for, how many of its cases carry a quantitative result, and how many client categories that work spans
Industry Recognition /25
Validation from outside the agency: awards weighted by tier, platform partnerships, tier-one press and conference presence
Revenue & Growth /25
Business scale and trajectory: team size band, years in market and office footprint

What is not counted

Anything an agency will only say in a pitch. Unpublished results, client logos with no campaign behind them, and awards entered but not won. Where an agency has nothing a dimension can count, it lands on that dimension's floor, and its entry says so.

The rubric is fixed, not set against whichever agency happens to lead. The same record earns the same points for every agency on the page, NeoReach included.